Gigi Launch

A launch film for Gigi, the Sequoia-backed AI social network founded by Clara Gold. Built on Gigi's own concept, "Let Me Think About It," the spot stages a single coffee-shop conversation in which Clara plays all three characters, one founder carrying the whole story. Odd Coast led creative, production, and post: we dressed a café in Oakland for the shoot, captured it in a single day with a lean senior crew, and integrated Gigi's product-demo graphics into the final cut. Directed and edited by Alex Paulsen.